NADRA Produces Check Your Deck® Video Campaign to Educate Consumers about Deck Safety Month®
In 2006 NADRA, The North American Deck and Railing Association declared May as Deck Safety
Month®. NADRA's Deck safety program is an effort to save lives and prevent injuries.
After 7 years of promoting May as Deck Safety Month®, the association decided on a new method of reaching the masses this year.
The new video was produced using images and text to drive a strong message to consumers about NADRA's Check Your Deck® evaluation
forms and the 10-point checklist. The video can be found on NADRA's website at www.NADRA.org. The association posted the video to
their YouTube channel and to various Social Media Networks.
Michael Beaudry, Executive VP of NADRA states, "Our number one priority to the public is to ensure that the decks they and their
families enjoy are safe. NADRA takes this responsibility seriously, and has created campaigns and education programs and certifications
for home inspectors, code officials, engineers, architects, builders, distributors, lumberyards and manufacturers to improve proper
installation practices along with checklists and safety awareness information for consumers to follow."
The video can be used in making the consumer aware of the necessity of choosing a professional deck contractor, providing regular
maintenance and inspection, and knowing the limits of the deck structure.
The number of deck failures and resulting injuries has been increasing at an alarming rate. 40 million decks in the United States
are over 20 years old, so it's crucial for homeowners to check their decks. The purpose of the new video is to reach more people
in a shorter amount of time.
"I think NADRA drives home the message that decks don't last forever, they need to be maintained, and they need to be inspected.
As we turn to our decks for outdoor living, we must be aware of the hazards that can be created...and avoided." Says Glenn Mathewson,
NADRA's Technical Advisor & Master Code Professional.
NADRA is dedicated to increasing public awareness of the necessity for regular inspection and maintenance of existing decks and proper
installation of new decks. NADRA encourages you to redistribute the new video on your websites and different social media outlets.
Heather Beaudry, NADRA's National Program Coordinator and Social Media advocate states: "Technology and social media have made sharing
news second-nature to so many people. Social Media is word-of-mouth marketing, powered by technology in twenty twelve. Now that we have
produced a video like this, NADRA members, and now homeowners can follow, friend, tweet, share, like, post, and even pin this new video!
We can go viral, even on a non-profits budget! How cool is THAT?!"