N E W S R E L E A S E
DATE: August 22, 2016
CONTACT: Jim Groff, 717.852.4842, jcgroff@wolfleader.com
WOLF HOME PRODUCTS PARTNERS WITH PRIMESOURCE TO EXPAND DECKING DISTRIBUTION
Partnership makes Wolf Decking available across the Midwest
YORK, PA — As part of an ongoing expansion effort to broaden its service area, Wolf Home Products has reached an agreement with PrimeSource Building Products, Inc. to be its newest Midwest distributor of U.S.-made Wolf PVC Decking. Effective immediately, the agreement with the Minneapolis location — currently servicing dealers in Minnesota, Wisconsin, Iowa, North Dakota and South Dakota — will add decking to their wide array of building product offerings.
“We are excited about this partnership as it allows us to grow into an important segment of the building products industry,” said Brian Fallin, Regional VP of PrimeSource. “It is our mission to constantly refresh our product offering to include the newest innovations and to provide our customers with an array of choices that they and their customers will feel passionate about.”
Wolf PVC Decking is strong and lightweight, featuring polyvinyl chloride (PVC) and an acrylonitrile-styrene-acrylate (ASA) capstock for superior durability. Wolf PVC Decking will not split or rot and is resistant to mold, mildew and insects. It’s also covered by Wolf’s 25-year Stain & Fade Warranty.
Both Wolf Home products and PrimeSource conducted extensive research on the market and found a widespread acceptance of synthetic decking in the Midwest. Robert Lett Sr., VP/National Sales & Marketing at Wolf, spoke with numerous independent contractors and dealers in the areas serviced by PrimeSource’s Minnesota location and experienced an overwhelmingly positive response to the Wolf-branded PVC decking products.
“After speaking with several industry professionals in the region, partnering with PrimeSource made complete sense. They are a favored distributor in the area, PVC decking is a favorable product in the area, and Wolf has a unique, high-quality product with the supply to keep up with the area’s demand,” said Lett.
PrimeSource will carry Wolf PVC Decking in the Tropical Hardwood and Seaside Collections, totaling eight colors.
Click here to view a short video on WOLF PVC Decking.
Click here to view more information about WOLF PVC Decking on WOLF’s website.
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Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.
About PrimeSource Building Products, Inc. With 33 distribution centers throughout the USA and more than 1,100 employees, PrimeSource is an international distributor of building materials serving residential and industrial new-construction and remodeling markets as a value-added link in the distribution chain. Core products distributed under the nationally known Grip-Rite® and Pro-Twist® brands include nails, screws and collated fasteners; tools, compressors and accessories; residential and commercial roofing products; diamond blades and accessories, gypsum accessories, weather protection and covers, adhesives and caulks, contractor bags and poly sheeting, building accessories; rebar and concrete accessories; and fencing and wire. For more information please visit www.primesourcebp.com or call (800) 676-7777.
