FOR IMMEDIATE RELEASE
February 6th, 2018
Charlotte, North Carolina
Contact: Viance, LLC
800-421-8661
productinfo@viance.net
Viance is pleased to announce that effective February 5th, 2018 Edie Kello joined Viance as Director of Marketing, reporting directly to John Hussa, President of Viance.
Edie’s background includes over 15 years of leadership in marketing, advertising, communications, product development and sales. She has developed and implemented marketing strategies for B2B and B2C and her core competencies include digital marketing, lead generation, advertising, market research, product development and sales.
Most recently, Edie ran her own Marcom firm, Kello Creative LLC, which provided numerous creative solutions for manufacturers, service companies and marketing firms. Edie also previously worked for Fiber Composites dba Fiberon as Director of Marketing Communications and U.S. GreenFiber as Marketing Manager.
Edie has a broad knowledge of the building and construction industry and a detailed knowledge of the residential decking market.
Viance is also pleased to announce that effective February 7th, 2018 Anya Martin will join Viance as Digital Brand Advocate, reporting directly to Edie Kello.
Anya’s background includes working at Macy’s Corporate Headquarters, New York, NY, in Digital Merchandising and Belk Corporate Headquarters, Charlotte, NC, in digital web content.
These two appointments, along with newly established ties to outside marketing agencies, will significantly strengthen Viance’s marketing capabilities to further promote our treated wood solutions for customers and retailers and further support common initiatives within the treated wood industry.
