Dear NADRA Member,
As we have seen in many other industries, when consumers lack confidence due to some “bad eggs” the government often steps in to impose regulations. The increasing media attention on frequent deck/balcony failures and increased deck code development programs point to and support an inherent lack of consumer and distributor confidence.
As “the independent”, association for the deck and railing industry, NADRA stands as an impartial advocate for our industry, and its consumers. Our reputation and unique position demanded we develop a “Consumer Awareness” program that would allow our industry leaders to help self-regulate our products through standardized testing protocols supported by independent external verification.
The program we have developed (supported by our team of technical advisors) over the last 5 years ensures you, our stakeholders can be directly involved in policing our industry to reduce and remove inferior products while establishing validation for quality decking manufacturers. Additionally, it will finally give all of us an independent tool when interfacing with our consumers to aid in eliminating purchase anxiety and unrealistic consumer expectations that so often create the negative social media backlash, warranty claims, and the legal headaches we all abhor.
NADRA is pleased to introduce the NADRA CPAC (Consumer Product Awareness Charter) program.
The association would welcome your involvement in the program and input into the final stages of development and market-wide distribution. We have attached current information and registration forms for your review. Please reach out to myself, or NADRA HQ with questions, and we would be happy to discuss how to secure the greatest results utilizing this program in your business.
With your involvement we can make this an incredibly successful program for your company, and for our entire industry.
Get started right away, click this LINK and register to preview your NADRA CPAC Information and registration form today.
( FYI:This link will take you to a short registration. You will receive a confirmation pop up followed by an email with the CPAC download )
At your service,
Matt Breyer
President, North American Deck and Railing Association
484-256-2773
Michael Beaudry
Executive Director, NADRA
215-804-6679
info@NADRA.org
