FOR IMMEDIATE RELEASE
Taking a strategic step to reshape the future of Century Aluminum Railings, the company has rebranded the logo with a new look. This summer, you will see the brand-new Century logo popping up on our packaging,
merchandising, and advertising.
“The aluminum railing industry is always growing and changing,” says Warren Orsted, General Manager of parent company CenDek Railings Ltd. “We felt it was time for an update to energize our team, inspire our customers, and strengthen our position in the marketplace. Century’s success has been built on a reputation for quality and class, and our new branding reflects the same attributes and values that are important to us as a company.”
Vendors, distributors, and end users have already begun seeing these changes in our packaging, labeling and advertising. This shift from old to new branding will continue over the next few months with project completion in the fall of 2024. During this time, it is probable to see packaging with old and new logos until our supply inventory gets used up. It is okay to see mixed packaging, as Century remains the same great product.
“The reaction to our new look so far has been overwhelmingly positive. Our customers are just as excited as we are to see the updated logo on our packaging and signage,” explains USA Business Development Manager, Brent Gwatney, who is based in our Arkansas distribution center. “There are a lot more exciting developments ahead and we look forward to sharing them with our customers.”
Along with the launch of our rebrand, we are running the “Enhance your View” photo contest!
Share your Century product photos and be eligible to win a great YETI prize including a pair of Tumblers, a Soft Cooler or a Hard Cooler! It’s free, enter as many times as you like. Winners chosen by random draw on September 30, 2024. Full contest rules and details on how to enter can be found at: centuryrailings.com/photocontest.
About CenDek Aluminum Railings
CenDek Aluminum Railings Ltd is a trusted leader in the building industry for over 20 years. The success of our Century product line has been built on providing top quality, low-maintenance aluminum railing systems for professional contractors and large-scale commercial developers. CenDek Railings Ltd is based in Summerland, British Columbia, Canada, with a USA distribution warehouse in Springdale, Arkansas.
Contact:
Office & Marketing Manager, USA
