July 12, 2011 | All too often I hear people say they don’t have the money to market. That’s because there’s an overwhelming marketplace perception that marketing and media advertising are the same thing. Not so. Advertising can be a part of your Marketing Plan, but marketing isn’t just [...]
July 12, 2011 | Ribbon Cutting May 30th, 2011 A uniquely sunny Memorial Day in Washington State marked a cheerful day for the members of the Western Washington NADRA Chapter, who held their ribbon cutting ceremony for their 2011 “Deck for a Soldier®” project. BBQ, Drinks, Banners, Balloons and American Flags [...]
July 5, 2011 – Atlanta, GA | Thanks to everyone that attended the Atlanta NADRA Chapter meeting in June. The turnout was great with close to 50 in attendance including several visitors. I hope that each of you enjoyed yourself and that the guest will consider joining our association [...]
July 5, 2011 | If people buy from us based on the emotional considerations of confidence, comfort level and trust, why are we so eager to say things that will erode those qualities and our chances of ongoing relationships? Let’s start with your new hire. The first thing to [...]
June 29, 2011 | How much do you know about your clients? Their hobbies? The organizations they belong to? Their favorite sports or vacation spots? Over the years I’ve observed that business owners learn very little about their clients/customers. Oh sure, they know a bit about what they do, [...]
June 29, 2011 | If someone were to ask you about your company's marketing, how would you answer? "It works great!" "I'm totally frustrated about the money we've wasted on marketing." "I know I need to market, but I don't know where to begin!" Regardless of how you'd answer, [...]
June 20, 2011 – Waltham, MA | Last week’s meeting was truly an exciting occasion for the New England Chapter of NADRA, with a number of firsts for our young Chapter. We kicked off the meeting with the introduction of the chapter’s inaugural Deck for a Soldier® recipient and his family. [...]
June 20, 2011 | As a deck builder or supplier, you probably receive a fair amount of calls asking for the name of a good roofer, plumber or someone else in some aspect of construction. You may take these calls in one of two ways: 1. as pains in [...]
The New England Chapter of NADRA surprised a Soldier last night with news of a new deck! June 15, 2011 - Dracut, MA | We decided to deliver the news a little different for our Soldier, says Ed Lenzi, New England Chapter Deck for a Soldier Chair. We contacted the family [...]
June 13, 2011 | Hello Everyone, I hope everyone is doing well and that the spring season has breathed new life into your activity levels. I’d like to remind you of our upcoming Atlanta NADRA Chapter meeting next Tuesday, June 21st at 5:30 at the Prado Taco Mac. It will be [...]