By using basic public relations (PR) tools, NADRA members can get local media to cover an award they have received – either from NADRA or from another contest. NADRA members who have put a little time and effort into PR have reported significant benefits: exposure, recognition, leads and revenue-generating projects. Here are basic steps to working with the media on coverage of your Award
By David Elenbaum March 12, 2012 | What do you “do”? Do you “do” windows? Do you “do” stone work? Perhaps you “do” siding. I know that if you are reading this, it is likely that you “do” decks. I for one like to eliminate “do” from my verbiage in marketing. [...]
February 6, 2012 | That is what you are hoping the neighbors are saying about you when they show off their new deck. The concept of “Keeping up with the Jones’” is the best pipeline for leads in this business. People are proud of their home improvement projects and they like [...]
Solution Provider Program Delivers Effective and Affordable Online Marketing Tools to Win Customers and Build Strong, Lasting Relationships January 10, 2012 – Quakertown, PA | Legacy Services, LLC today announced it has joined the Constant Contact Partner Program as a Solution Provider Partner. Legacy Services, LLC will now be able to [...]
July 20, 2011 | A few days ago I was consulting by phone with a BroadsOnBusiness.com member. A husband and wife run a roofing business. After the last “meeting,” they had sent me examples of their direct mail pieces. It was left to me to tell them gently that [...]
July 12, 2011 | All too often I hear people say they don’t have the money to market. That’s because there’s an overwhelming marketplace perception that marketing and media advertising are the same thing. Not so. Advertising can be a part of your Marketing Plan, but marketing isn’t just [...]
July 5, 2011 | If people buy from us based on the emotional considerations of confidence, comfort level and trust, why are we so eager to say things that will erode those qualities and our chances of ongoing relationships? Let’s start with your new hire. The first thing to [...]
June 29, 2011 | How much do you know about your clients? Their hobbies? The organizations they belong to? Their favorite sports or vacation spots? Over the years I’ve observed that business owners learn very little about their clients/customers. Oh sure, they know a bit about what they do, [...]
June 29, 2011 | If someone were to ask you about your company's marketing, how would you answer? "It works great!" "I'm totally frustrated about the money we've wasted on marketing." "I know I need to market, but I don't know where to begin!" Regardless of how you'd answer, [...]
June 20, 2011 | As a deck builder or supplier, you probably receive a fair amount of calls asking for the name of a good roofer, plumber or someone else in some aspect of construction. You may take these calls in one of two ways: 1. as pains in [...]