July 12, 2011 | All too often I hear people say they don’t have the money to market. That’s because there’s an overwhelming marketplace perception that marketing and media advertising are the same thing. Not so. Advertising can be a part of your Marketing Plan, but marketing isn’t just [...]
July 5, 2011 | If people buy from us based on the emotional considerations of confidence, comfort level and trust, why are we so eager to say things that will erode those qualities and our chances of ongoing relationships? Let’s start with your new hire. The first thing to [...]
July 5, 2011 – Atlanta, GA | Thanks to everyone that attended the Atlanta NADRA Chapter meeting in June. The turnout was great with close to 50 in attendance including several visitors. I hope that each of you enjoyed yourself and that the guest will consider joining our association [...]
June 29, 2011 | If someone were to ask you about your company's marketing, how would you answer? "It works great!" "I'm totally frustrated about the money we've wasted on marketing." "I know I need to market, but I don't know where to begin!" Regardless of how you'd answer, [...]
June 20, 2011 | As a deck builder or supplier, you probably receive a fair amount of calls asking for the name of a good roofer, plumber or someone else in some aspect of construction. You may take these calls in one of two ways: 1. as pains in [...]
June 20, 2011 – Waltham, MA | Last week’s meeting was truly an exciting occasion for the New England Chapter of NADRA, with a number of firsts for our young Chapter. We kicked off the meeting with the introduction of the chapter’s inaugural Deck for a Soldier® recipient and his family. [...]
The New England Chapter of NADRA surprised a Soldier last night with news of a new deck! June 15, 2011 - Dracut, MA | We decided to deliver the news a little different for our Soldier, says Ed Lenzi, New England Chapter Deck for a Soldier Chair. We contacted the family [...]
June 13, 2011 | Hello Everyone, I hope everyone is doing well and that the spring season has breathed new life into your activity levels. I’d like to remind you of our upcoming Atlanta NADRA Chapter meeting next Tuesday, June 21st at 5:30 at the Prado Taco Mac. It will be [...]
Memorial Day Weekend Event Celebrates Winner of Deck for a Soldier® - NADRA Minnesota Chapter Honors Local Soldier at Ribbon Cutting May 24, 2011 - Minneapolis, MN | A brand new deck built for local soldier, Todd Everson by the Minnesota chapter of the North American Deck and Railing Association (NADRA) [...]
Win a Trip to Chicago for the 2011 DeckExpo Plus a One-Year Membership in NADRA -- Just Show Us Your (WOW) Deck (Your Wolmanized® Outdoor® Wood deck, that is.) May 11, 2011 | So you and your customers have an appreciation for real wood, and you’ve built decks using Wolmanized® Outdoor® [...]
